Yesterday while standing in front of Uniqlo’suptown Fifth Avenue location with designer and architect Masamichi Katayama, a passerby’s voice was overheard exclaiming, “I don’t know what that is, but it’s gorgeous!” Katayama, the store’s innovator, was flattered by the compliment, “that’s a very good sign, makes me smile.” Though the person who shouted the sentiment might not be familiar with the Japanese-based clothing store, this particular location is meant to become their stamp on the U.S. and its burgeoning fast-fashion dominance.
We had the pleasure of getting a sneak peek of the brand new 89,000 square foot space before it officially opens to the public today at noon. According to Masamichi, “it is the biggest and boldest Uniqlo store in the world, even more statement-making than it’s Tokyo counterpart.” And if this store is one thing, bold is definitely it. Walking in you feel more like you’re in an international airport than a clothing store and that is exactly what Masamichi intended with his sleek and open design. He told us, “this is the premiere location in the world and it is the window to the world for Uniqlo, so it is kind of like an airport.” Bringing Uniqlo to the world makes total sense for a brand that has cemented its roots with its signature tag line, “Made For All.”